Telehealth Implementation, Simplified
Launch and scale a patient‑centric telehealth program with a clear 12‑step playbook, ready‑to‑use workflows, and engagement toolkits — adapted from the AMA Telehealth Implementation Playbook (2022).
Overview
Playbook-basedThe AMA Telehealth Implementation Playbook compiles best practices to plan, launch, evaluate, and scale telehealth across practices and health systems, using a 12‑step path from identifying a need to scaling.
What is Telehealth?
Real‑time audio‑video care connecting patients and clinicians; used for diagnosis, consults, treatment, education, care management, and self‑management. CMS: two‑way, real‑time interactive communication with audio and video.
- Synchronous: live audio‑video, and in some cases audio‑only.
- Asynchronous: store‑and‑forward, online digital visits, interprofessional eConsults.
Benefits
Access & Continuity
Extend hours, reduce travel burden, and improve access for chronic and behavioral health — especially in rural/underserved areas.
Quality & Experience
Support continuity of care, boost satisfaction, and reduce exposure during outbreaks like COVID‑19.
Efficiency
Reduce no‑shows, streamline follow‑ups, and enable data‑driven team‑based care and remote monitoring.
Barriers to Address
Reimbursement
Inconsistent models; align coding, POS/modifiers, documentation, and payer rules.
Licensure & Legal
Interstate licensure, privacy/security, prescribing — follow state and federal requirements.
Evidence & Ops
Workflow redesign, logistics, and measurement of cost, utilization, outcomes, and equity.
Common Telehealth Uses
Medication checks, results review, RPM check‑ins, post‑op wound care.
Routine psychotherapy; manage anxiety, depression, ADHD.
Mobility/transportation challenges; urgent low‑risk issues for established patients.
Dietary and chronic disease group education; pre‑surgical prep.
12‑Step Path to Implementation
From need → scalePrioritize real pain points and align to strategy.
Core, Leadership, Advisory, Implementation; define roles.
Set SMART goals and baseline metrics with Return on Health.
Assess business, IT, security, usability, service, validation.
Budget, ROH, risk, payer mix, leadership approval.
Scope, BAAs, SLAs, data rights, exit and scaling plans.
Scheduling, consent, rooming, EHR, QA, etiquette.
Training, superusers, scripts, test visits.
Education flow, access support, expectations.
Go‑live, support, feedback loops, billing checks.
Compare to baseline across outcomes and experience.
Expand smartly; standardize templates and admin.
Workflow & Visit Etiquette
Before the Visit
- Identify eligible cases, schedule blocks, update EHR; obtain consent.
- Send tech instructions and financial expectations.
During
- Rooming, tech check, clear visuals/lighting, private space.
- Document codes/modifiers, troubleshoot flow.
After
- Orders, care plan, summary; follow‑ups and survey.
Etiquette Checklist
- HIPAA‑appropriate setting; strong lighting and audio.
- Professional attire; camera at eye level; narrate actions.
- Use empathetic language; confirm next steps.
Care Team Roles
Clinicians
Clinical decision‑making, conduct visits, document and bill.
Nurses/Care Managers
Patient education, coordination, engagement follow‑up.
Front Desk/Billing
Scheduling, benefits verification, coding, reconciliation.
Partnering with Patients
Education Flow
- Announce telehealth launch and use cases.
- Send how‑to and expectations upon scheduling.
- Day‑of reminder with direct join link.
- Post‑visit feedback and follow‑ups.
- Quarterly updates as services expand.
Inclusive Access
- Offer practice sessions; language access (interpreters).
- Caregiver participation; community tech options.
- Set clear cost and logistics expectations.
Payment & Coding (high‑level)
Check payer policiesTelehealth E/M
Office/outpatient E/M via telehealth; use correct POS and modifiers per payer.
Digital & Check‑ins
Online digital visits and virtual check‑ins with consent and time rules.
RPM & RTM
Device setup/supply and management time codes; monthly periods.
Confirm coverage, documentation, time requirements, and modifiers with your payers; see AMA coding guidance.
Cybersecurity & Privacy
Protect Patients
- BAA with vendor; SOC 2/HITRUST where applicable.
- Security risk assessment; patching and incident response.
Data Rights
Clarify data ownership, export, de‑identification, and secondary use in contracts.
Measure Return on Health
Clinical Outcomes
Quality, safety, guideline adherence.
Access & Equity
Wait times, reach, no‑shows, SDOH impacts.
Experience & Ops
Patient/clinician satisfaction, costs, efficiency.
Account for practice type, payment model, use case, and modality when evaluating value.
OpenTelemed Services — Your AMA Playbook Implementor
We plan, build, and run telehealth programs for practitioners using the AMA’s proven framework — workflows, training, reimbursement, security, and measurement included.