OpenTelemed Services — Implementor of AMA Telehealth Playbook for Practitioners

Telehealth Implementation, Simplified

Launch and scale a patient‑centric telehealth program with a clear 12‑step playbook, ready‑to‑use workflows, and engagement toolkits — adapted from the AMA Telehealth Implementation Playbook (2022).

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Overview

Playbook-based

The AMA Telehealth Implementation Playbook compiles best practices to plan, launch, evaluate, and scale telehealth across practices and health systems, using a 12‑step path from identifying a need to scaling.

Designed for clinicians, care teams, and administrators in organizations of all sizes
Content adapted from AMA Telehealth Implementation Playbook (©2022)

What is Telehealth?

Definition

Real‑time audio‑video care connecting patients and clinicians; used for diagnosis, consults, treatment, education, care management, and self‑management. CMS: two‑way, real‑time interactive communication with audio and video.

Modalities
  • Synchronous: live audio‑video, and in some cases audio‑only.
  • Asynchronous: store‑and‑forward, online digital visits, interprofessional eConsults.

Benefits

Access & Continuity

Extend hours, reduce travel burden, and improve access for chronic and behavioral health — especially in rural/underserved areas.

Quality & Experience

Support continuity of care, boost satisfaction, and reduce exposure during outbreaks like COVID‑19.

Efficiency

Reduce no‑shows, streamline follow‑ups, and enable data‑driven team‑based care and remote monitoring.

Barriers to Address

Reimbursement

Inconsistent models; align coding, POS/modifiers, documentation, and payer rules.

Licensure & Legal

Interstate licensure, privacy/security, prescribing — follow state and federal requirements.

Evidence & Ops

Workflow redesign, logistics, and measurement of cost, utilization, outcomes, and equity.

Common Telehealth Uses

Follow‑ups

Medication checks, results review, RPM check‑ins, post‑op wound care.

Behavioral Health

Routine psychotherapy; manage anxiety, depression, ADHD.

Access Barriers

Mobility/transportation challenges; urgent low‑risk issues for established patients.

Education/Groups

Dietary and chronic disease group education; pre‑surgical prep.

12‑Step Path to Implementation

From need → scale
1Identify a Need

Prioritize real pain points and align to strategy.

2Form the Team

Core, Leadership, Advisory, Implementation; define roles.

3Define Success

Set SMART goals and baseline metrics with Return on Health.

4Evaluate Vendors

Assess business, IT, security, usability, service, validation.

5Make the Case

Budget, ROH, risk, payer mix, leadership approval.

6Contract

Scope, BAAs, SLAs, data rights, exit and scaling plans.

7Design Workflow

Scheduling, consent, rooming, EHR, QA, etiquette.

8Prepare Care Team

Training, superusers, scripts, test visits.

9Partner with Patients

Education flow, access support, expectations.

10Implement

Go‑live, support, feedback loops, billing checks.

11Evaluate

Compare to baseline across outcomes and experience.

12Scale

Expand smartly; standardize templates and admin.

Workflow & Visit Etiquette

Before the Visit

  • Identify eligible cases, schedule blocks, update EHR; obtain consent.
  • Send tech instructions and financial expectations.

During

  • Rooming, tech check, clear visuals/lighting, private space.
  • Document codes/modifiers, troubleshoot flow.

After

  • Orders, care plan, summary; follow‑ups and survey.

Etiquette Checklist

  • HIPAA‑appropriate setting; strong lighting and audio.
  • Professional attire; camera at eye level; narrate actions.
  • Use empathetic language; confirm next steps.

Care Team Roles

Clinicians

Clinical decision‑making, conduct visits, document and bill.

Nurses/Care Managers

Patient education, coordination, engagement follow‑up.

Front Desk/Billing

Scheduling, benefits verification, coding, reconciliation.

Partnering with Patients

Education Flow

  1. Announce telehealth launch and use cases.
  2. Send how‑to and expectations upon scheduling.
  3. Day‑of reminder with direct join link.
  4. Post‑visit feedback and follow‑ups.
  5. Quarterly updates as services expand.

Inclusive Access

  • Offer practice sessions; language access (interpreters).
  • Caregiver participation; community tech options.
  • Set clear cost and logistics expectations.

Payment & Coding (high‑level)

Check payer policies

Telehealth E/M

Office/outpatient E/M via telehealth; use correct POS and modifiers per payer.

Digital & Check‑ins

Online digital visits and virtual check‑ins with consent and time rules.

RPM & RTM

Device setup/supply and management time codes; monthly periods.

Confirm coverage, documentation, time requirements, and modifiers with your payers; see AMA coding guidance.

Cybersecurity & Privacy

Protect Patients

  • BAA with vendor; SOC 2/HITRUST where applicable.
  • Security risk assessment; patching and incident response.

Data Rights

Clarify data ownership, export, de‑identification, and secondary use in contracts.

Measure Return on Health

Clinical Outcomes

Quality, safety, guideline adherence.

Access & Equity

Wait times, reach, no‑shows, SDOH impacts.

Experience & Ops

Patient/clinician satisfaction, costs, efficiency.

Account for practice type, payment model, use case, and modality when evaluating value.

OpenTelemed Services — Your AMA Playbook Implementor

We plan, build, and run telehealth programs for practitioners using the AMA’s proven framework — workflows, training, reimbursement, security, and measurement included.

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